ASSIDI was founded by Omar Assidi, an Italian-Lebanese designer whose multicultural background shapes a refined aesthetic rooted in art, architecture and fashion. After studying in Lebanon and graduating with honors from Istituto Marangoni in Milan, he built his career collaborating with renowned luxury brands and developing a signature approach that blends craftsmanship, innovation and quiet elegance. For nearly two decades, he contributed to redefining contemporary menswear for prestigious maisons, refining his mastery of knitwear, materials research and precise construction. Today, through his own brand ASSIDI, he expresses a personal vision where balance, quality and thoughtful design come together in creations that speak with clarity, authenticity and timeless style.